Web design and development that loads fast, ranks, and asks for the call.

Design decisions that move the number

Conversion on a local business site is not mysterious. A small set of decisions accounts for most of the variance.

• Above the fold, on a phone. What you do, where you do it, and how to contact you, visible without scrolling on a 390px screen. Not a full-bleed image with a one-word headline.
• A tappable phone number in the header. For most local businesses the phone is the primary conversion. It belongs in the persistent header as a tel: link, not only in the footer.
• One page per intent. Every service you want to be found for gets its own page. This is a conversion decision and a search decision at once, because the visitor who searched for one specific thing should land on a page about that thing.
• Proof near the ask. Reviews, credentials, and specifics placed next to the call to action rather than quarantined on a testimonials page nobody visits.
• Short forms. Every additional field costs completions. Name, phone, and one open question is usually enough to start a conversation.

Performance is a ranking factor and a conversion factor

Core Web Vitals are part of Google's ranking systems, but the more immediate cost of a slow site is the visitors who leave before it renders. Mobile is where sites fail, and mobile is the crawl Google uses.

We build lean: no framework where markup will do, images sized and served in modern formats, fonts loaded without blocking render, and third-party scripts audited individually because a single chat widget or tag manager container can undo the entire performance budget. Largest Contentful Paint under 2.5 seconds on a mid-range Android over 4G is the bar, measured in the field rather than in a lab on a fast laptop.

SEO built in, not bolted on

Retrofitting search structure onto a finished site is more expensive than building it in. From the start: clean URL architecture with no .html extensions or duplicate-path ambiguity, one h1 per page carrying the target term, a connected schema graph, breadcrumbs, an internal linking structure where nothing is orphaned, and a sitemap that reflects reality.

Where we are replacing an existing site, the migration gets its own plan: crawl the old site, map every URL, 301 everything, preserve the metadata on pages that already rank, and monitor Search Console for a month afterward.

Accessible by default

Semantic markup, keyboard navigability, visible focus states, sufficient contrast, real alt text, and respect for prefers-reduced-motion. This is baseline competence rather than a premium tier, and the same structure that makes a page usable with a screen reader makes it parseable by a search crawler.